When we begin a new web project, the first question is normally “what is your message?” Often that question is met with silence. The problem then becomes, how do we convey a message that is undefined? If you don’t know your message, then you can be certain that your customers won’t.
Defining your message – what you want to say, and how you will say it, is the most important aspect of your website. Everything from design to features, to social media campaigns – depend on it.
Your message is much more than “we have the best widget there is”. It conveys who you are, what you do, how you do it, and